An event vision is an idealized picture of the event outcome and it expresses the event’s reason for existence. A vision that is being shared among everyone who is involved in the conceptualizing and organization of your event has various benefits:
Having a vision statement for your event that goes beyond the usual empty phrases can be a real driver for the whole process of organizing. In order for the vision statement to work as a motivator for all, you’ll have to involve your team in formulating and writing down your vision. You could organize a small workshop where everyone could share about their goals for the event outcome. This bottom-up approach will evoke everyone’s accountability to also achieve the common vision and goals.
2) A Vision Helps Making The Right Decisions
Event organization can involve a lot of decision making. These can be major decisions as choosing the venue and the speakers but also minor things as which type of snacks you want to offer to your guests during the breaks. Having a vision will give everyone involved a sense of where you want to go, hence help making decisions. Making wrong decisions at some point or another is inevitable, but referring to your event vision when facing a dilemma is still the best way to go.
3) Empowering The Team
If you want to unleash the full potential of your team, you’ll have to have a bold vision. No one gives their all for mediocre goals and outcomes. A vision that is set slightly higher than what you believe you can actually achieve will feel worth working hard for. Communicate your vision whenever you find the opportunity to do so and see the change in attitude among your team. I think the French poet Anatole France said it best:
“To accomplish great things, we must not only act but also dream. Not only plan, but also believe.”
What to consider when creating your event’s vision?
- The vision of your event should identify the direction and purpose of the event. In order to make it engaging it has to be daring but also persuasive and credible.
- Make it easily understandable for everyone. No one likes complicated and overly sophisticated sentences. Also make sure that it challenges and at the same time inspires people to go the extra mile.
- Most importantly, a good event vision reflects the capabilities and competences of those who are organizing the event.